Introducing EyeSlick30 Practical Tips for Making Great Facebook Live Videos (Part 2)
3. Promote Your Live Video Before You Begin
Among the huge challenges with online video is obtaining sufficient individuals to watch it to make it an interactive experience and also to make it worthwhile for you to put the infiltrate preparing and also doing it.
This is especially a challenge if you don't have a great deal of followers on your Facebook web page so I would highly suggest putting some initiative right into getting individuals to your online video clip by advertising it.
The means you do this will certainly depend upon where you have a following currently that you could utilize to get them to your Facebook page. It could consist of:
- Emailing your checklist with a link to your Facebook Page
- Promoting your page on Twitter
- Putting up an Instagram update introducing you will go real-time (a fast video might offer people a preference of what you'll do
- Publishing a Facebook article telling individuals when you'll be on
Ask me anything-- I'm LIVE over on Facebook at https://t.co/asCoYg9hjW #AMA
-- Darren Rowse (@problogger) May 6, 2016
I suspect a lot of these EyeSlick techniques will be most efficient if you do them shortly prior to you go real-time. Individuals are not mosting likely to wait around too wish for you. Additionally if you create a little a rhythm of doing video clip at the exact same time on a daily basis (or week) then you may aid to build some assumption in your followers of when to turn up.
You might intend to additionally think of enlightening your fans regarding Facebook Live too-- especially if your target market isn't extremely tech savvy.
For instance informing them points like allowing them recognize to click the video clip to make the sound happen, that they can leave a remark at any moment as well as you'll see it on your phone etc might help them really feel extra comfortable with the experience.
I would certainly additionally advertise beforehand what you'll be doing on the EyeSlick video clip as well as exactly how it'll profit them to turn up.
4. Time Your Live Video for Peak Engagement
I've explore a selection of times for doing Facebook Live Videos and have discovered that while I've obtained sufficient fans to be able to obtain a respectable audience at many times of the day that there are certain times that seem to function better than others for me.
My target market is rather international however there is a huge segment of ProBlogger viewers in the United States-- so certainly when the mass of the US is awake is a good time for me. That's a rather huge window though as well as being in Australia myself there is a lot of the US day when I'm asleep-- so I have actually been try out timing my video clips for initial thing in the early morning US time (the end of the day for me) and also evenings United States time (my early mornings).
Both of these times have actually worked well yet minority times that I've tried it throughout United States service hrs I've had mixed results.
What I would suggest is making use of Facebook Web page Insights to determine the peak times when your web page followers are online and also see exactly how you go with doing videos at those times.
So for my audience at ProBlogger Facebook Insights provides me this data on when my target market gets on Facebook (to find this most likely to your 'Insights' and afterwards the 'Articles' section.
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